Instead of being stuck with a bunch of people viewing the home who can’t afford to buy it, a seller can choose to work exclusively with serious contenders.

Pocket listings also give sellers more control over their home sales. Related Article: 3 Must-Do Moves Before Selling Your Home If a seller opts for a pocket listing, a buyer might be able to get a great deal on a house that’s been sitting around for months due to lack of visibility in real estate listings. After launching with a pocket sale, the seller can adjust the sale price based on what they learn and have the listing added to a MLS if the pocket listing isn’t getting enough traction. Pocket listing is a practice that can also give a seller the chance to experiment and see how a subsection of the market responds to their property. And if you don’t have the funds on hand to market your home, quietly selling your place could save you some money. That could be enticing if you’re not a people-person or you’re selling your house after experiencing something traumatic like a divorce. If you’re a seller, advertising your home as a pocket listing could be a way to keep your home sale private and low-key. Some pocket listings are eventually included in the MLS while others are never listed publicly. In the past, pocket listings have been primarily used by celebrities and high-end sellers, but they’ve recently become popular in the mainstream real estate market.īuyers generally find out about pocket listings by contacting agents from specific realty companies, visiting pocket listing websites, attending private tours led by brokers or through word-of-mouth. Instead of having hordes of people viewing their homes, sellers can be selective about the kinds of buyers they want to attract.

Pocket listings make real estate marketing more exclusive. Pocket listings typically aren’t included on real estate websites like Trulia or Zillow, either. These databases, which are compiled by brokers, list all of the local homes that are currently up for sale. A pocket listing is a property that doesn’t appear in one of the Multiple Listing Services (MLS).

Pocket buyer real estate